81% Of Consumers' Buying Decisions Start With a Search

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Your content strategy will determine if buyers can find your products or services online.

By publishing evergreen content on our news sites, you will increase your website's authority trust and improve your visibility and standing in Google's eyes. 

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Content Marketing Advantages

Noticeable bump in domain authority & search rankings

Content creation is the backbone of organic search, and the best way to drive more website traffic. After you address technical SEO issues on your website, you need to continuously invest in high-quality content that engages your audience. When you produce useful content that answers searchers questions, Google will reward you with a higher domain authority and better rankings in the search engine results pages.

Major boost in your Google rankings

By constantly providing evergreen content to your audience, you will build your E-A-T, or Expertise, Authority, Trust! Content marketing establishes all of those. If you aim to be a thought leader in your industry, everyone who finds your content organically will view your brand as a credible, high-authority source of information.

Develop a strong brand affinity

When your brand can step in to offer the right content your customer needs at just the right moment, and possibly offer information they didn't know they needed to navigate their interest or pain point, that turns customers into brand evangelists. Pair that with the personality your brand builds through the content you create, and you will have people who are emotionally invested in your brand.

Conversions happen more frequently

Content marketing and the SEO gains it inspires are unique in their propensity to target prospects at each stage of the conversion funnel: awareness, consideration, or decision. No matter where your customer falls in the funnel, you can produce content to fit their needs at the exact time they would find it most valuable.

Your brand becomes credible

You can be the 1st spot on Google for all your relevant searches but if your brand is not credible and people do not trust it, you will not be making many sales. 

I am going to go out on a limb here and guess that even though Spirit Airlines holds a top spot for many flight related keywords, you wouldn’t be rushing to fly with them. Sorry, not sorry. Being a TRUSTED and CREDIBLE brand is everything these days. People want to spend their hard earned money with brands they hold in high regard.

Evergreen content provides audiences with helpful and informative content that can drive high quality traffic to your website

If you’ve made a purchase online within the last 5 years, you are fully aware of the process taken to land at your buying decision.

It usually goes something like this: Google “best of” or “top 10” articles, Google reviews of the products contained in that original article, watch some YouTube videos about the products you liked the reviews of in your previous Google search, and then you make your final buying decision.

Does that sound about right? Probably does. That is why more than ever, it’s so important to publish compelling content that helps users find the answers they are searching for.

Modern Buyers Know an Ad When They See One

And more often than not, they’re not interested in hearing a sales pitch. Content solves this problem by creating value for buyers before they make a purchase – sometimes before they’ve even considered making a purchase.

The types of content you can use to connect with your audience ⬇️

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By Investing in Evergreen Content..

You can add real value to your brand's bottomline - Unlike, our competitors, you're working with direct publishers and your post will be optimized and permanently indexed on Google. Furthremore, those who prioritize producing evergreen content are 13x more likely to see a positive ROI across all their marketing efforts.

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Content for Every Step of Your Buyer’s Journey

Content that answers frequently asked questions, addresses pain points, or provides relevant information is content that buyers want to read. Brands that can provide helpful and insightful content are more likely to appeal to people who are ready to make a purchase.

 

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Improve Search Engine Ranking

All content you publish must be optimized with SEO best practices top of mind as data shows that new users who find useful content from their own searching will build near-immediate trust with the brand. This results in a sizable increase in email subscribers and sales!

 

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Improve Search Engine Ranking

All content you publish must be optimized with SEO best practices top of mind as data shows that new users who find useful content from their own searching will build near-immediate trust with the brand. This results in a sizable increase in email subscribers and sales!

GET STARTED

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Free Brand & SEO Audit

We will perform an audit on your website and brand using an industry competitive analysis, brand performance, and benchmarking tool. Then, we will list out all required recommendations on how to improve your website traffic and user experience.

 

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