Content creation is the backbone of organic search, and the best way to drive more website traffic. After you address technical SEO issues on your website, you need to continuously invest in high-quality content that engages your audience. When you produce useful content that answers searchers questions, Google will reward you with a higher domain authority and better rankings in the search engine results pages.

By constantly providing evergreen content to your audience, you will build your E-A-T, or Expertise, Authority, Trust! Content marketing establishes all of those. If you aim to be a thought leader in your industry, everyone who finds your content organically will view your brand as a credible, high-authority source of information.

When your brand can step in to offer the right content your customer needs at just the right moment, and possibly offer information they didn't know they needed to navigate their interest or pain point, that turns customers into brand evangelists. Pair that with the personality your brand builds through the content you create, and you will have people who are emotionally invested in your brand.

Content marketing and the SEO gains it inspires are unique in their propensity to target prospects at each stage of the conversion funnel: awareness, consideration, or decision. No matter where your customer falls in the funnel, you can produce content to fit their needs at the exact time they would find it most valuable.

You can be the 1st spot on Google for all your relevant searches but if your brand is not credible and people do not trust it, you will not be making many sales. 

I am going to go out on a limb here and guess that even though Spirit Airlines holds a top spot for many flight related keywords, you wouldn’t be rushing to fly with them. Sorry, not sorry. Being a TRUSTED and CREDIBLE brand is everything these days. People want to spend their hard earned money with brands they hold in high regard.